February 10, 2016
Neither Beyoncé’s PR reps nor Airbnb responded to multiple inquiries asking if she was compensated for the post. And if she was paid for the mention, or got something like a free rental in exchange, it may put Beyoncé and Airbnb on the wrong side of the Federal Trade Commission. The agency is responsible for cracking down on deceptive advertising — and part of that is ensuring that consumers know when someone is getting paid to promote a brand or product, including on social media….
Source: https://www.washingtonpost.com/news/the-switch/wp/2016/02/10/beyonce-may-be-on-the-wrong-side-of-the-law-if-airbnb-paid-her-for-that-facebook-plug/