February 23, 2016
The company will partner with independent vacation rental management companies at various destinations to offer travelers an alternative to traditional hotel rooms. Choice CEO Stephen Joyce says there’s an increased demand from consumers who want longer-term stays and larger accommodations with amenities they can enjoy at home….
Source: http://www.usatoday.com/story/travel/roadwarriorvoices/2016/02/23/choice-hotels-compete-airbnb-vacation-rentals/80790288/