March 8, 2016
Hilton Worldwide Holdings Inc., the world’s biggest hospitality company by number of rooms, may add a new brand that focuses on small, cheap hotels in big cities, Chief Executive Officer Chris Nassetta said. Hilton, owner of the Waldorf-Astoria and Hampton Inn brands, aims to meet increasing demand by young travelers seeking no-frills, affordable lodging. Large hoteliers face increasing competition for budget accommodation from online providers such as Airbnb Inc….
Source: https://skift.com/2016/03/08/hilton-ceo-is-thinking-about-cheap-urban-hotels-for-the-airbnb-generation/
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