Skift – Airbnb Is Becoming an Even Bigger Threat to Hotels Says a New Report

January 4, 2017
While the hotel industry has said Airbnb isn’t as big a threat to their business as some may think it is, a new report from Morgan Stanley Research suggests otherwise. The report, called “Who Will Airbnb Hurt More — Hotels or OTAs? … One Year Later,” used survey data collected from more than 4,000 consumers in the U.S., UK, France, and Germany to demonstrate the competitive threat of Airbnb to both hotels and to online travel agencies (OTAs). That threat, says Morgan Stanley Research, is greatest for hotels because “Airbnb usage has increased more than we thought it would and cannibalization of traditional hotels has also been higher.”…
Source: https://skift.com/2017/01/04/airbnb-is-becoming-an-even-bigger-threat-to-hotels-says-a-new-report/